Press release for startups
Turn Your Startup’s Milestones Into Newsroom-Ready Press Releases
No agency retainers. No PR jargon. An AI-driven founder PR tool that drafts professional press releases and connects you with live journalist requests.
Why Modern Founders Use Getbyliner
Traditional PR is often a poor fit for early-stage companies — expensive retainers on one side, complex outreach tools on the other. Getbyliner is a simpler, pay-as-you-go path.
Zero jargon, maximum output
You do not need a PR background. Describe what is new in plain English — or paste a website URL — and Getbyliner helps draft a professional, newsroom-ready release (headline, body, and optional search metadata).
Predictable pay-as-you-go pricing
There is no monthly fee. Keep browsing live journalist requests and drafting releases without a subscription. You only pay when you choose to distribute an announcement.
Dual-path PR strategy
Launching a product? Draft and distribute a press release. Looking for ongoing authority? Pitch reporters who are actively searching for experts on platforms like Qwoted, Sources of Sources, HARO, and X.
The Practical Startup PR Workflow
Getting press coverage does not have to be a full-time job. Four steps to launch your startup’s news.
- Draft your release with Auto A.I — tell us what is new in your own words, or paste a website URL into the press release tool. Getbyliner drafts a newsroom-ready release with headline, body, and optional search metadata. You can explore the tool without signing in; Auto A.I requires a free account so we can call the writing API securely.
- Geotarget with a local dateline — enter country and city before distribution so the release has a clear origin. Journalists and wires use datelines for regional context; Getbyliner requires them for the same reason. What is a dateline?
- Distribute on your budget — when your draft is ready, choose a package. Your release is sent to participating press sites — which ones depends on the plan. Premium add-ons such as AP News and USA Today are described on the product FAQ. Placement is not the same as a reporter writing an original story.
- Pitch active journalist requests — browse the live request feed for real-time queries from platforms like Qwoted, Sources of Sources, HARO, and X. Find a fit and reply where the request was posted.
Startup PR School: What is a Press Release Dateline?
Educational micro-content for founders learning how to write a startup press release.
A dateline is the brief leading text that identifies where and when the news originates — for example, a city in all caps, often with a state or country, then the date, before an em dash into the lead. According to The Blue Book of Grammar and Punctuation’s AP Style datelines guide, that place-and-time line sits at the start of an article or press release.
PR Newswire’s AP Style press release guide similarly notes that the dateline provides context about where and when the news is coming from: city name in all capital letters, with a state abbreviation when the city is not well-known, followed by the date, then an em dash into the lead.
Why it matters for startups: journalists often look for regional and trade relevance, and professional wire distribution expects a clear origin. On Getbyliner, country and city are required before distribution so the release has a clear origin, which also helps regional relevance for local and trade coverage (per our product FAQ). Use an accurate originating location — not a city you are not announcing from.
Frequently Asked Questions
Is wire distribution the same as a reporter writing an original story about me?
No. Distribution places your press release on participating press sites — which ones depends on the package you pick. Plans range from broad placements across many outlets (FAQ examples include Google News, Yahoo News, and USA Today) to premium add-ons such as AP News and USA Today. That is not the same as a reporter writing an original story about you. Journalist-request replies also depend on whether your pitch fits what the reporter asked for. Getbyliner supports both paths: distribute a release when you are ready, and pitch live journalist requests.
How much does Getbyliner cost?
There is no monthly fee. You can browse live journalist requests and draft a press release without paying. You only pay when you distribute a press release — for the package you choose, including optional premium add-ons such as AP News. See the product FAQ for current packaging wording.
Do I need an account to use the AI writer?
You can browse marketing pages and work in the press-release tool without signing in. Using Auto A.I — which can draft from plain language or a website URL — requires an account so we can call the writing API securely.
Draft your startup press release
Start with plain language — Getbyliner helps with the newsroom-ready structure. Distribute only when you choose.