Product launch press release
Product Launch Press Releases That Actually Get Read
Ditch the marketing fluff. Announce what you shipped using clear, fact-based templates that search engines index and journalists respect.
What Actually Belongs in a Product Launch Release?
Journalists and AI search engines look for the exact same thing: unbiased, verifiable facts. Getbyliner helps you write honest, professional copy that cuts out the empty hype.
The “No-Fluff” Launch Template
A high-converting product launch release should answer five basic questions immediately:
- What launched? — The specific name and type of your product.
- Who is it for? — The exact target audience or industry solving a problem with it.
- Why does it matter now? — The concrete outcome or improvement it delivers today.
- A meaningful quote — An executive or customer quote that adds strategic context rather than just repeating how “excited” you are.
- How to learn more — A direct call-to-action (CTA) with a link to your site or app.
Skip the Jargon, Use What Works
Concrete claims beat hype — for journalists and for spam filters.
Do not use
“We are thrilled to launch our game-changing, revolutionary, world-class software that is going viral in 48 hours!” Journalists and spam filters delete this instantly.
Do use
“Acme Corp launches a billing platform that cuts SaaS invoice processing times from hours to minutes.” This is a concrete, verifiable claim that search engines can index.
How Getbyliner Builds Your Launch Release
Two simple paths from what you shipped to a newsroom-ready draft.
The interactive writer
The press release tool guides you through a few simple, jargon-free questions about your product launch and drafts your release step by step — headline, body, and optional search metadata.
Auto A.I (one-click draft)
Paste your landing page or website URL. Auto A.I drafts a professional headline, body copy, and optional search metadata from what is on the page. You can explore the tool without signing in; Auto A.I requires a free account so we can call the writing API securely.
The Product Launch Checklist
Before you distribute, run through this quick checklist.
- Identify one clear news angle — focus entirely on what is shipping today. Do not try to stuff your entire three-year product roadmap into a single press release.
- Set a geographic dateline — before distribution, include a country and city (for example, AUSTIN, Texas). According to The Blue Book of Grammar and Punctuation’s AP Style datelines guide, a dateline identifies where and when the news originates. PR Newswire’s AP Style press release guide notes the same place-and-time context at the start of a release. On Getbyliner, country and city are required so the release has a clear origin and regional relevance for local and trade coverage (per our product FAQ). What is a dateline?
- Select your distribution plan — once your draft is locked in, pick a package that matches your budget. Your release is sent to participating press sites — which ones depends on the plan. Premium add-ons such as AP News and USA Today are described on the product FAQ. Package placement is not the same as a reporter writing an original story.
- Cross-pitch open media requests — do not just publish and wait. Browse the live request feed for queries from journalists on platforms like Qwoted, Sources of Sources, HARO, and X. If a reporter is looking for founders in your niche, pitch them where the request was posted.
Setting Clear Expectations: Distribution vs. Earned Stories
Honest PR means knowing the difference between the two main types of press visibility.
| Visibility type | What it means | How Getbyliner helps |
|---|---|---|
| Package placement | Your press release is published on participating press sites according to the package you pick. That is not the same as a reporter writing an original story about you. | Choose a distribution plan when you are ready. Exact sites vary by plan; premium add-ons such as AP News and USA Today are optional (per product FAQ). |
| Earned media stories | An independent journalist reviews your pitch or release and decides to write an original article or interview about your company. | Reply to reporters via the live request feed. Outcomes depend on whether your pitch fits what the reporter asked for. |
No Monthly Fees
You are free to keep your account, draft releases, and track live journalist requests — you only pay when you choose to distribute your product news.
For pricing and wire details, see the Product FAQ.
Write your product launch release
Start with plain language — Getbyliner helps with the newsroom-ready structure. Distribute only when you choose.